About Novara
A Platform for Considered Fashion.
We believe the most interesting fashion is happening quietly, in studios across Italy, far from the spectacle of the industry.
Our Story
Why Novara Exists
Novara was founded on a single conviction: that the best fashion of our time is not always the most visible. Italy has a long tradition of craft-led design practice — of studios where ideas are made slowly and with intent. We exist to give those studios an audience.
- Founded 2021 in Milan
- 9 exclusive designer relationships
- All pieces made in Italy
- Deadstock and low-volume production where possible
Our Approach
Curation as Commitment
We don't sell everything. We sell what we stand behind. Each season we review hundreds of emerging designers and select the few whose work demonstrates genuine craft, considered design process, and a point of view that has nothing to do with trend.
The Team
Who We Are
Creative Director
Giulia Neri
Giulia oversees Novara's curatorial vision and designer relationships. She founded the platform after a decade working in fashion retail across Milan, Paris, and Tokyo.
Head of Buying
Francesco Vitale
Francesco travels the Italian design circuit every season to identify the voices that are quietly reshaping fashion from the ground up.
Editorial Director
Elena Caruso
Elena leads Novara's visual identity and editorial output, bringing an eye trained in fine art photography and magazine editorial.
A platform that understands the difference between fashion and clothing.Simona Greco · Numero
Newsletter
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New arrivals, designer profiles, and editorial notes — delivered when there is something worth saying.